
Craftsmen of today
Craftsmen of today
A new Generation fo Entrepreneurs
Entrepreneurs, architects, and students from IUAV University came together for the first time to discuss design, sustainability, and communication as part of the Falegnami Contemporanei (which means Forward-Thinking Craftsmen) Project.
A rich dialogue that highlighted the value of craftsmanship and the new challenges of the future.
Promoted by Confartigianato Imprese Marca Trevigiana, the initiative aimed to train a new generation of entrepreneurs in the wood-furniture sector—a sector that today counts 1,535 artisan businesses and 4,251 employees in the province of Treviso, the most active in Veneto.
The key word for the future is Cross-Pollination
Forward-Thinking Craftsmen seeks to create a collaborative, immersive environment where the skills of artisans, architects, and designers merge to create products designed with a circular approach, considering reuse and regeneration, while paying attention to the origin of the materials used.
The program started in February and concluded on November 29 at the Lepido Rocco School in Lancenigo, where a new concept of “made-to-measure” was launched. A vision that emphasizes the value of quality craftsmanship, combining local roots with an international perspective, becoming an ambassador of Made in Italy worldwide.
Globalization relies on economies of scale and standardized products,” said Bruno Mazzariol, president of the wood-furniture group at Confartigianato Imprese Marca Trevigiana. “But artisans have a master path: focus on personalization, design, beauty, and made-to-measure solutions.
An approach we feel particularly close to, as it fully reflects our philosophy, which we have carried forward with consistency and pride for over 20 years. Here at Casapercasa, the dialogue between artisans and designers is not an exception, but the beating heart of our work. Our distributed workshop is the space where these figures meet daily, experiment, and create bespoke solutions that combine aesthetics, functionality, and sustainability.
We firmly believe that the encounter between design and craftsmanship is the key to a future where made-to-measure becomes the true alternative to standardization.
Cick here to download the project report
The project by Confartigianato Imprese Marca Trevigiana brought together the expertise of IUAV University of Venice, the Treviso Architecture Foundation, and internationally recognized designers. It received the patronage of the Order of Architects, Planners, Landscape Architects, and Conservators of the Province of Treviso, with the support of Ebav and the Treviso – Belluno Dolomiti Chamber of Commerce, and was hosted by the Lepido Rocco vocational training school.
The project by Confartigianato Imprese Marca Trevigiana brought together the expertise of IUAV University of Venice, the Treviso Architecture Foundation, and internationally recognized designers. It received the patronage of the Order of Architects, Planners, Landscape Architects, and Conservators of the Province of Treviso, with the support of Ebav and the Treviso – Belluno Dolomiti Chamber of Commerce, and was hosted by the Lepido Rocco vocational training school.